
At iMaginaction Organisational Coaching and Consultancy we recognise that organisations and individuals can encounter genuine challenges in their pursuit of optimal performance. A common scenario we observe is that success is frequently assessed solely by the achievement of predetermined end results, guided by a structured framework and an assumed strategic direction. This approach can inadvertently overlook individual and organisational potential and future capability.
The potential of any organisation is inherently linked to the potential of its people.
For many organisations the prevailing focus tends to be on conducting ‘performance reviews’ rather than ‘potential reviews’. Performance is typically evaluated through measurable actions and results, or, conversely, through instances of inaction and the failure to meet objectives and outcomes. While performance can be tracked and managed to a certain extent, there is an often-missed opportunity to explore and realise future potential within the workforce.
Our organisational and leadership coaching engages in reflective practice techniques, to create a platform for individuals and teams to transform and develop, going beyond the confines of traditional performance management.
When individuals become self-aware and recognise the barriers to their own transformation, they are better positioned to unlock their potential, which in turn has a positive impact on overall organisational performance.
Our coaching methodology is future focused and revolves around the principles of Appreciative Inquiry—a collaborative, inquiry-driven approach to identify individual and organisational strengths, envision an optimal future state, and jointly develop strategies to achieve that vision.

“Appreciative Inquiry is about the co-evolutionary search for the best in people, their organisations, and the relevant world around them. In its broadest focus, it involves systematic discovery of what gives “life” to a living system when it is most alive, most effective, and most constructively capable in economic, ecological, and human terms. Appreciative Inquiry involves, in a central way, the art and practice of asking questions that strengthen a system’s capacity to apprehend, anticipate, and heighten positive potential”. From Cooperrider, David and Whitney, Diana, A Positive Revolution for Change: Appreciative Inquiry (paper, 2000)
iMaginaction Organisational Coaching and Consultancy Pty Ltd
ABN: 78 611 202 156
We acknowledge and pay respect to the past, present and future Traditional Custodians and Elders of this nation and the continuation of cultural, spiritual, and educational practices of the Aboriginal and Torres Strait Islander peoples.